LCP LCP LCP
Skip to content

Why is it that some Fridays find us feeling proud of our productivity, while other weeks we barely make it to Wednesday before the completion anxiety kicks in? Sometimes the interruptions come in waves and fires pop up with alarming frequency. All of your best people call in sick, your voicemail fills up, and your inbox piles high.

And sometimes, we're simply unaware of the ways we’re spending our time.Psychologist Nathaniel Branden says, “The first step toward change is awareness.” If you can relate to the scenario above, the first step to changing the outcome of the week is becoming more aware of the activities to which you devote your valuable time.

Stephen Covey teaches a principle of time management in his book The 7 Habits of Highly Effective People that centers on this idea: organize and execute around priorities. To determine what our priorities should be, he offers up a model called the Time Management Matrix in which any given activity can be categorized into four quadrants.

Stephen Covey's 4Q model Activities can be bucketed into one of these four quadrants:

  •               Quadrant 1: Urgent and Important

  •               Quadrant 2: Not Urgent and Important

  •               Quadrant 3: Urgent but Not Important

  •               Quadrant 4: Not Urgent and Not Important

Any given activity can fall into more than one quadrant, depending on the circumstances. For example, replying to emails may fall into Quadrant 1, though others easily fall into Quadrant 3. The key to increased productivity (and the resulting decreased stress) is spending more time on activities that are a priority.

Regardless of your familiarity with this model, you can probably guess that we should be spending most of our time on the top half of that graphic—on activities that are important. Covey suggests that our priorities should fall into Quadrant 2 (important and not urgent), because in this space we can curate better outcomes and because Q1 activities, though they are important, can still lead to stress, burnout, and the need to constantly put out fires.

Covey argues that the most effective leaders don’t spend any time in Quadrant 3 or Quadrant 4. Unimportant tasks are either discarded or delegated to someone else. This can be extremely difficult in practice—but possible with a little pre-planning.

Planning ahead (and adhering to the plan you made!) is the key to spending more time in Quadrant 2. Quickly categorizing tasks into quadrants and deciding on whether to do them is a skill that takes practice.

The Time Allocation Activity linked below is a baby step toward growing this skill. This activity is designed to introduce you to the concepts of the Time Management Matrix and teach you how to implement it practically. In this activity, you will take stock of your calendar, categorizing the tasks you did last week into a quadrant. Not every activity will fit neatly into just one category, but tracking and acknowledging (roughly) how you spent your time will generate awareness.

And remember that awareness is the first step toward change.

Download the Time Allocation Activity.

Subscribe to Our Blog

Let's Talk

We'd love to hear about your leadership development goals.

Leave Comment

Recent Posts

How Leaders Can Navigate Business Trends Wisely-featured-image
How Leaders Can Navigate Business Trends Wisely
Click to view How Leaders Can Navigate Business Trends Wisely

Modern leadership is overflowing with shiny new trends—some promising real innovation, others just noise....

Category:-  Featured , Leadership

Learn More Click to view blog post
Insight Experience Named to 2025 Inc. Regionals-featured-image
Insight Experience Named to 2025 Inc. Regionals
Click to view Insight Experience Named to 2025 Inc. Regionals

We’re proud to share that Insight Experience has been named to the 2025 Inc. Regionals: Northeast list,...

Category:-  Featured , Leadership

Learn More Click to view blog post
Leadership Confidence: Women Deserve Better Than Imposter Syndrome-featured-image
Leadership Confidence: Women Deserve Better Than Imposter Syndrome
Click to view Leadership Confidence: Women Deserve Better Than Imposter Syndrome

Leadership development is about equipping people with the skills, mindset, and confidence to succeed. Yet,...

Category:-  Featured , Leadership

Learn More Click to view blog post
The Strategic Leader's Guide to AI: Adoption & Governance-featured-image
The Strategic Leader's Guide to AI: Adoption & Governance
Click to view The Strategic Leader's Guide to AI: Adoption & Governance

In the first post of this series, "The Leadership Imperative: AI Literacy & Adoption," we explored Level 1,...

Category:-  Featured , Leadership

Learn More Click to view blog post
The Leadership Imperative: AI Literacy & Adoption-featured-image
The Leadership Imperative: AI Literacy & Adoption
Click to view The Leadership Imperative: AI Literacy & Adoption

I recently attended a leadership development conference, and every session that mentioned AI was packed—often...

Category:-  Featured , Leadership

Learn More Click to view blog post
Your Guide to Bringing Strategic Leadership to Life, Part 3-featured-image
Your Guide to Bringing Strategic Leadership to Life, Part 3
Click to view Your Guide to Bringing Strategic Leadership to Life, Part 3

At the close of a successful leadership development program, energy is high. The call to action was clear....

Category:-  Featured , Leadership

Learn More Click to view blog post
Practical Tips for New Leaders: Working with Senior Leaders-featured-image
Practical Tips for New Leaders: Working with Senior Leaders
Click to view Practical Tips for New Leaders: Working with Senior Leaders

Note: This is the second post in the Practical Tips for New Leaders series. Head here for tips on running...

Category:-  Featured , Developing New Leaders

Learn More Click to view blog post
How Business Simulations Build Leadership Mindsets That Last-featured-image
How Business Simulations Build Leadership Mindsets That Last
Click to view How Business Simulations Build Leadership Mindsets That Last

As we wrap up the first month of 2025, it’s a good time to check in on our leadership mental models. In a...

Category:-  Featured , Business Simulation

Learn More Click to view blog post
5 Signs Your Organization Needs Strategy Execution Training-featured-image
5 Signs Your Organization Needs Strategy Execution Training
Click to view 5 Signs Your Organization Needs Strategy Execution Training

Every organization wants to operate at its peak, but even the best-run companies encounter challenges that...

Category:-  Featured , Executing Strategy

Learn More Click to view blog post
Top 10 Leadership Insights of the Year: Our Most-Read Blog Posts-featured-image
Top 10 Leadership Insights of the Year: Our Most-Read Blog Posts
Click to view Top 10 Leadership Insights of the Year: Our Most-Read Blog Posts

As the year comes to a close, we’re reflecting on the blog posts that captured the most attention and...

Category:-  Featured , Leadership

Learn More Click to view blog post