LCP LCP LCP
Skip to content

The end of a brand is often a rotten confluence of events—economic trends, smart competitors, and changing technologies can all be the death knell for a company. However, leaders or leadership teams that stay balanced in their approach improve the odds of seeing potentially fatal challenges early enough to address them.

There is an interesting interplay between business failure and “unbalanced” leadership. An article in the Huffington Post recently chronicled the downfall of 9 iconic brands that “could soon be dead.” These brands vividly tell stories of leaders who either lost sight of the long term future or got sucked into focusing internally rather than on the external marketplace. The leaders and their organizations were unbalanced to a fault:

  • Blackberry missed the evolution of the smartphone market as they focused on improving their existing customer functionality.
  • JC Penney sought to drive short term performance through multiple waves of initiatives that undermined their brand and their customer loyalty (both long term assets).
  • Volvo was so focused on their internal organizational transitions through multiple acquisitions that they allowed multiple competitors to enter their traditionally strong segments of the auto market.

More significantly, as each story evolves, there’s a pattern of deepening unbalance. The more challenging your business condition, the more difficult it becomes to take a different approach; the less resources you have to explore alternatives, the more volatile the internal debate becomes.

At Insight Experience, we teach Balanced Leadership™ as balancing three domains: your perspective (internal/external); your horizon (short term/long term) and your approach (cognitive/interpersonal). Through our business simulations, leaders practice behaviors around these domains and reflect on how and when to make midcourse corrections. As a leader, you have to stay balanced in your perspective and your horizon throughout both good and bad cycles of business performance. If you tilt too far too long in one direction or the other, you may lose your ability to bring the trajectory back into line.

 

 

Amanda Young Hickman is co-founder of Insight Experience, a Boston-based firm delivering contextually rich, immersive business simulations and learning experiences to accelerate and integrate leadership, business acumen and strategy execution.

Subscribe to Our Blog

Let's Talk

We'd love to hear about your leadership development goals.

Leave Comment

Recent Posts

Insight Experience Named to 2025 Inc. Regionals-featured-image
Insight Experience Named to 2025 Inc. Regionals
Click to view Insight Experience Named to 2025 Inc. Regionals

We’re proud to share that Insight Experience has been named to the 2025 Inc. Regionals: Northeast list,...

Category:-  Featured , Leadership

Learn More Click to view blog post
Leadership Confidence: Women Deserve Better Than Imposter Syndrome-featured-image
Leadership Confidence: Women Deserve Better Than Imposter Syndrome
Click to view Leadership Confidence: Women Deserve Better Than Imposter Syndrome

Leadership development is about equipping people with the skills, mindset, and confidence to succeed. Yet,...

Category:-  Featured , Leadership

Learn More Click to view blog post
The Strategic Leader's Guide to AI: Adoption & Governance-featured-image
The Strategic Leader's Guide to AI: Adoption & Governance
Click to view The Strategic Leader's Guide to AI: Adoption & Governance

In the first post of this series, "The Leadership Imperative: AI Literacy & Adoption," we explored Level 1,...

Category:-  Featured , Leadership

Learn More Click to view blog post
The Leadership Imperative: AI Literacy & Adoption-featured-image
The Leadership Imperative: AI Literacy & Adoption
Click to view The Leadership Imperative: AI Literacy & Adoption

I recently attended a leadership development conference, and every session that mentioned AI was packed—often...

Category:-  Featured , Leadership

Learn More Click to view blog post
Your Guide to Bringing Strategic Leadership to Life, Part 3-featured-image
Your Guide to Bringing Strategic Leadership to Life, Part 3
Click to view Your Guide to Bringing Strategic Leadership to Life, Part 3

At the close of a successful leadership development program, energy is high. The call to action was clear....

Category:-  Featured , Leadership

Learn More Click to view blog post
Practical Tips for New Leaders: Working with Senior Leaders-featured-image
Practical Tips for New Leaders: Working with Senior Leaders
Click to view Practical Tips for New Leaders: Working with Senior Leaders

Note: This is the second post in the Practical Tips for New Leaders series. Head here for tips on running...

Category:-  Featured , Developing New Leaders

Learn More Click to view blog post
How Business Simulations Build Leadership Mindsets That Last-featured-image
How Business Simulations Build Leadership Mindsets That Last
Click to view How Business Simulations Build Leadership Mindsets That Last

As we wrap up the first month of 2025, it’s a good time to check in on our leadership mental models. In a...

Category:-  Featured , Business Simulation

Learn More Click to view blog post
5 Signs Your Organization Needs Strategy Execution Training-featured-image
5 Signs Your Organization Needs Strategy Execution Training
Click to view 5 Signs Your Organization Needs Strategy Execution Training

Every organization wants to operate at its peak, but even the best-run companies encounter challenges that...

Category:-  Featured , Executing Strategy

Learn More Click to view blog post
Top 10 Leadership Insights of the Year: Our Most-Read Blog Posts-featured-image
Top 10 Leadership Insights of the Year: Our Most-Read Blog Posts
Click to view Top 10 Leadership Insights of the Year: Our Most-Read Blog Posts

As the year comes to a close, we’re reflecting on the blog posts that captured the most attention and...

Category:-  Featured , Leadership

Learn More Click to view blog post
Mastering Leadership Presence: Building Trust Through Authenticity-featured-image
Mastering Leadership Presence: Building Trust Through Authenticity
Click to view Mastering Leadership Presence: Building Trust Through Authenticity

Imagine you’re in the audience at an all-hands meeting. Your company has big news: an acquisition, a merger,...

Category:-  Featured , Leadership

Learn More Click to view blog post